synMedico
Branding & corporate design
synMedico is a healthcare-focused umbrella brand bringing together several specialized companies under one strategic and organizational roof. With sub-brands including infoskop, Dr. Right, Die Praxisentwickler and docVolution, synMedico operates at the intersection of medical expertise, digital solutions and practice development.
Our task was to redefine the entire brand system – starting at the top and extending consistently across all sub-companies. New logos, new typefaces and a fully modernized corporate design, built to work both individually and as a cohesive brand family.
A key challenge was balancing clarity and consistency with enough flexibility for each company’s distinct focus. The result is a scalable design system that creates recognition at group level while allowing each brand to speak with its own voice.
To activate the new identity across channels, we also developed social media content and posts for all companies – translating the new visual language into everyday communication.
One system. Multiple brands. A clear, modern presence across touchpoints.